The Jaymes Willoughby Team
As a leader in Central Texas real estate since 1984, The Jaymes Willoughby Team consistently ranks amongest the top 1% of Austin's best agents.
500+Five Star Reviews
5,000+Homes Sold
40+ YearsServing Central Texas
$1.33B+In Transaction Volume







Meet The JW Team
Gena Carter is passionate about helping buyers, sellers, and real estate investors achieve their goals with confidence. She believes every client deserves personalized guidance, honest communication, and expert advice throughout every step of the process. Whether working with a first-time homebuyer, an experienced investor, or a homeowner preparing to sell, Gena combines market knowledge, strategic planning, and skilled negotiation to deliver exceptional results.
She takes the time to understand each client's unique needs, helping them make informed decisions while creating a smooth, stress-free experience from start to finish. For buyers and investors, Gena helps identify opportunities that align with both short-term goals and long-term wealth-building strategies. For sellers, she develops customized marketing plans, pricing strategies, and negotiation approaches designed to maximize value and attract qualified buyers.
Gena believes real estate is one of the most powerful tools for building financial security and creating opportunities for the future. Whether her clients are purchasing their first home, expanding an investment portfolio, or selling a property to begin their next chapter, she is committed to providing knowledgeable guidance, exceptional service, and lasting relationships every step of the way.

